Beer Week in Kalamazoo Michigan officially kicks off on Saturday January 11th. But there was an unofficial kick off on Friday the 10th. I spent a few minutes at a couple of the unofficial events tonight.
The first happened at Bell’s General Store. The General Store is part of the complex that makes up the original downtown Kalamazoo brewery. This is where Larry Bell brewed his first batch of commercial beer. For reference, cause I know you want to know, this is also the same location of the Eccentric Café. The store and the café are neighbors.
The General Store has picked up another great reason to visit. They now have a growler filling station inside the general store. I know what you’re thinking, filling growlers off some tap handles isn’t a big deal. You can say that until you see this filling station. The thing is a little sci fi in appearance, and worth a look see even if you don’t fill a growler on your visit.
The second event of the evening came from a downtown Kalamazoo institution. Every month the Arts Council of Kalamazoo hosts an event called Art Hop. Typically this is held on the first Friday of the month (though not always). This month to tie it in with Kalamazoo Beer Week they hosted Art Hops.
The theme for the exhibit felt a little Andy Warhol to me, art in pop culture. Visitors were able to get a glimpse of the design process within the creation of some Michigan beer labels. Great beer needs a great label to give the drinker an idea of what is hidden within the glass bottle. The labels represented did a great job of that.
When you consider that this is only the start of Beer Week, we may have to strap ourselves in. This is week is going to blow us away.
Time for a pint…