I ran across an interesting article on Beerpulse (Beerpulse article link)earlier today. It is one of those things that make you wonder just how much time beer executives have on their hands. As it turns out ABInbev (Budweiser and many others) has filed a complaint with the Federal Trade Commission about Miller/Coors false advertising.
I know what you’re thinking. I went there too. Sure Miller/Coors is making some wild claims about different things associated with their cans or their brewing process. But seriously, much of this is puffery. I think one of my favorites is “When the mountains turn blue it’s as cold as the Rockies.” Really, we are going to give legitimacy to this claim by filing a complaint against it? The list is printed in the Beerpulse article.
This makes me wonder, how much time do these executives have that they are willing to make issue of these claims. When you look at the advertising for Budweiser over the past 30 years and more, sure they don’t openly make such claims. They aren’t that blatant about it. Instead they use sleight of hand and trickery to play at our emotions.
Look at the commercials when they have used their famous clydesdales. Isn’t there an under layer of US pride in there? In the past that might have been fully true. But now Budweiser isn’t an American owned company.
How about the gimicry of the frogs. I am sure you remember the frogs.
So they are now saying that this is real? I’m just wondering…
Time for a pint…