I love a good conspiracy. So as it happened today when I was seeing some articles about alcohol nutrition labeling I had to check it out. Granted I think this is a good idea. We as consumers have a right to know what chemical cocktail is in the products we are consuming.
But when it comes to things like craftbeer or wine, for the most part these items are fairly straightforward. Beer is usually little more than water, yeast, barley, and hops. Wine is the juice from grapes or other fruit and yeast. But then that doesn’t tell us the full process involved. I am not going to go into all the different adjuncts and what not that can go into these different drinks. That is something for another time. We are here right now to talk about conspiracy.
So one of the articles I was checking out came from ABC News (this is the ABC News article). Something that caught my eye in their article gave me a chuckle but also put my conspiracy wheels a turning. One of the biggest things people are wanting to see on beverage nutrition labels are calorie counts.
Sure, this is something that is normal on food labels. But the people pushing for it are the ones who are in the battles for low cal beers. Do craftbreweries make low cal beers? What is the biggest selling low cal beer? I would imagine you are thinking the same thing I am right now.
So of course from a conspiracy angle, we have the biggest beer producers looking for a way to kill some of the business of craftbeer. When your only selling point is that you have fewer calories than everyone else, it seems logical to mandate legislation that highlights this point.
Granted in the grand scheme of things, the people who buy and support craft do it for reasons other than simply trying to get drunk with fewer calories. More important factors come into play like flavor and tradition. I just found it interesting that this would be one of the reasons for companies to push for the legislation.
What are you thoughts? Does it make a difference to you how many calories your beverage of choice has? Or is it more important to know what chemicals are in what you consume?
Time for a pint…