This isn’t a new question. Honestly, it is something we should ask ourselves on a regular basis. Mind you, probably the worst time to ask is about three triple IPAs in. But still it is something that we should ask.
The joy of a party aside if all we really live for is that next rare beer, or that next big thing, we really are not living our lives in the present. On the other side of the coin if all we do is reminisce about beer’s past then we are not really looking to where we are heading. It is said that those who refuse to learn from the past are doomed to repeat it. This does not mean to ignore the bottle in front of you.
In food’s past trends come and go. Many times what we think is on the cutting edge is really something that has been brought back from the past. Beer, just as wine, just as food is the stage of the artisan, the craftsman. Sure there is room for the artist (artisan and artist are too different species even though they may sound the same) but until you have learned the basics there will never be substance to the finished product.
Sadly, for quite some time, this has been something lacking in our lives. For many of us, we have grown up in front of the TV and now in front of an electronic screen (computer, phone, tablet, what have you). Heavily processed, cardboardy food and beverages have been the norm; empty calories for empty lives. Even now there are those who still strive for what they are told to buy; what they are told to eat.
In the middle of all this there are those who come upon the question and find that it must be asked, “What drives you?” Deep down what is it that touches your core? I once heard the phrase “Once the human mind is expanded by an idea, it will never return to what it once believed.” Imagine, the flavors, the mouthfeel, the sensations of a perfectly cooked ribeye with a brown butter sauce; roasted asperagus wrapped in prosciutto, drizzled with 50 year old balsamic vinegar; and cous cous with lemon and chives. Once you have tasted this, the salsbury steak tv dinner just isn’t the same.
So, what drives you?
Time for a pint…